There’s a good chance you're reading this because I sent it to you. If I sent it to you, there’s a good chance you just asked me to introduce you to someone.
I’m thrilled to make an introduction for you, but they aren’t free. I don’t mean you have to pay me. It's just that many people don’t realize intros cost the introducer something.
Every time someone introduces two other people, they put a little bit of their reputation on the line. They spend some social capital. If the introduction goes well, it pays off! But if something gets bungled, it makes me look bad.
Introduction etiquette, while it might not seem like a big deal, is not an innate human skill. That's why I'm sending you this quick guide to establish expectations.